Hi, I'm Aaron.

I lead product design teams by day make 3D art by moonlight.

I spend most of my time as a 3D artist and creator. But my career is around product design, most recently establishing Wait What's technology team. Before that I spent 9 years TED Talks where I served as UX Lead and later Director of R&D. Prior to TED, I helped pioneer the first apps with live scoring and earned a Sports Emmy as an Art Director with ESPN. I used to give talks at conferences around the world about design and what makes good teams. These days, though, I speak less and listen more.

Away from screens I like to travel around the world and learn as much as I can about it. I'm also fascinated by why people do what they do and believe what they believe.

Blog
The 4 essential qualities of good product design
What makes a good product these days?