Small Thing Big Idea

A video series about overlooked things with big impact. I pitched, wrote, and told one of my favorite stories about design – Harry Beck's revolutionary tube map from 1930s.


Concepting, writing, storytelling

Everyone knows TED for their talks, but they also produce other formats like Small Thing Big Idea – a series of short episodes featuring stories about the impact of simple everyday things.

I love the story of why metro maps look the way do, so I pitched it for the series. I provided the storytelling for the first pilot episode, produced by Angela Cheng.

The idea was to film recognized personalities – from past TED speakers to industry icons – to ultimately tell these stories. Here's the final published episode featuring design legend Michael Beirut. It was one of the series' most watched episodes.

©2023 Aaron Weyenberg

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